K-SWISS CALIFORNIA LOVE JOURNEY
K-Swiss was founded almost fifty years ago by Swiss brothers Art and Ernest Brunner in California. Rocketing to success by the debut of the classic white leather tennis shoe at Wimbledon in 1966, the brand has gone from strength to strength.
In this latest campaign for K-Swiss, ‘California Love’ , sees Radio 1 DJ, Charlie Sloth, bring K-Swiss back to its roots to explore the birth place of hip-hop and its influence on the uK hip-hop scene.
Throughout the four part series we’ve seen Sloth interviewing artists across California, digging deep to find out what inspires them, what makes them tick and how they’re making their mark in the American West Coast.
Bringing the series to an end, episode 4 sees Sloth travel to LA to interview English Dubstep producer DJ Rusko and Dubstep and Grime DJ, Chris Reed, AKA Plastician.
This summer the ‘K-Swiss California Love’ campaign will travel throughout the UK in six key cities so make sure you keep an eye out and get involved HERE.
Check out a K-Swiss favourite of SPASHION’s for this summer HERE