Oakley | One Obsession Campaign
Pursuing an obsession isn’t unique to professional athletes, it binds everyone who shares a driving passion to turn their ideas into reality. – Oakley
With that in mind Oakley have launched their brand new social campaign – ONE OBSESSION -which invites you to join the conversation of inspiration with your favourite athletes around the world.
#LiveYours hosts and ignites conversation around “where does your obsession take you?” The global social movement encourages fans to join over 450 Oakley athletes in sharing and celebrating their physical places of obsession around the world – from a remote mountain peak, backyard trail, secret surf spot or suburban garage. Oakley will reward #LiveYours contributions and those who are living out their obsession with surprise experiences and access to athletes who inspire them.
To coincide with this launch, Oakley released this new film which gives you a taster of what’s to come!